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The Sound of Music

  • Apr - Jun 2024

The International Tour of Rodgers & Hammerstein’s THE SOUND OF MUSIC, produced by Broadway International Group, has made its Hong Kong Premiere from 16 April till 9 June, 2004. It is the first Broadway production performed at the magnificent Grand Theatre, Xiqu Centre, West Kowloon Cultural District. It also happened to be the occasion for celebrating the 65th Anniversary of this beloved classic.
Led by three-time Tony Award Winner Director Jack O’Brien, this sparkling production of THE SOUND OF MUSIC is produced by an all-Broadway creative team, who fuses refreshing creativity within the original framework that earned long-standing acclaim for both the Broadway musical and the Hollywood film.
THE SOUND OF MUSIC is also one of the first international musicals in this scale (64 performances) performing in Hong Kong after 2020.

Say it LOUD has been appointed as the PR agency to pilot the overall PR and digital strategy of the campaign. Services include PR & media relations, press events, social media management and content creation, growth marketing and digital promotion.

#PR #MediaRelations #MediaTour #PublicityHK #PRHK #InterviewPitching #KOLMarketing #InfluencerMarketing #GrowthMarketing #DigitalPromotion #CreativesandProduction #SocialMediaManagement #SEO #LeadGeneration

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What do our clients say about us?

"We had a terrific experience working with Say It Loud during the Hong Kong run of THE SOUND OF MUSIC at Xiqu Centre, West Kowloon in Spring 2024!  Say It Loud did a phenomenal job of finding unique and impactful press opportunities in the marketplace, and helped make our run a great success.  They were particularly helpful in how they managed the announcement and continued publicity of our local star actress, Joey Wong (or JW to her fans).  We would happily refer them for your own PR needs, and we look forward to working with them again in the future." - Broadway International Group
Joseph Longthorne
Associate General Manager
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