Citi Plus
- Sept 2020 - Feb 2021
Citi Plus, an innovative digital value proposition created by Citibank, was officially launched in February 2021. Citi Plus offers financial education and novel banking experience to level up digital natives through mobile banking. Its clients not only enjoy the digital-first, one-stop, and seamlessly integrated service, they can also obtain personalised wealth management information and knowledge kits to accumulate wealth and earn with fun.
Aiming to gain exposure among Citi Plus target segments during the pandemic, Citibank initiated an interactive virtual event with live broadcasting through various media.
The event aimed to project the pioneering image of Citi Plus that synchronies with its production mission and to engage the public.
Say it LOUD has been appointed as the PR agency to pioneer the hybrid launch event, 3D virtual video production and media relations.
#PR #MediaRelations #MediaTour #PublicityHK #PRHK #InterviewPitching #CelebrityManagement #EventManagement #VideoProduction
